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2020 saw the rollout of a three-part campaign promoting Rutherglen and the other Indigo destinations.
Delivered across 2020 and early 2021, Spaces celebrated the walk products in Rutherglen and surrounds during a time when escaping to open space was highly sought after.
The second campaign in the series of three is 'Faces', with a Rutherglen only focus. Launched in spring, September 2021, the campaign was designed to support the recovery of Rutherglen’s visitor economy following the Black Summer Bushfires and ongoing effects of coronavirus restrictions.
Campaign focuses:
With the changing travel situation, the campaign objectives were:
Indigo's tourism team and Winemakers of Rutherglen have worked closely together to develop an exciting new website for Rutherglen visitors. explorerutherglen.com.au has a clean, fresh look and now includes tools and features for visitors to design their ultimate stay.
Showcase your business
Faces of Wine will send visitors directly to explorerutherglen.com.au
Maximise the number of visitors who know about your business by ensuring your business listing is up to date - refresh or renew your listing via the Australia Tourism Data Warehouse (ATDW).
If you need assistance, Nadine at the Visitor Information Centre is on hand to help you with ATDW.