Shop, Savour, Share

For the duraton of December 2021, Indigo Shire Tourism delivered a holiday campaign that featured a collection of Indigo businesses.

Titled, Shop, Savour, Share the campaign was designed to encourage visitors and locals to partake in local shopping, savour local food and produce and share local experiences with their family and friends.

The campaign was delivered on the four destination Instagram and Facebook stories, with one business featured per day, per destination. These stories were also saved to the story highlights for visitors and locals to revisit throughout the campaign.

The campaign featured four images of each business on their given day, with businesses tagged to allow them to re-share to their own account. 

View a gallery of the campaign below and don't forget to follow each destination on Instagram and Facebook.

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